I wanted to create a place where owners can find trustworthy care for their pets,  whether it be for daily walks, training, or a weeklong stay. Owners can narrow their search by type, date, and exact location. Pet professionals will find the app easy to use and a reliable source to find work. On Barkspot, they can manage their bookings, chat with owners, and even share photos of their experiences so owners know their pups are being cared for by the best.

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Project

ZEFR has created a product called BrandID that tracks a brand's influence on YouTube, finds their fans and user-generated content, and lets the brand know how to market to their audience. We wanted to create a slideshow that would identify Generation C, a term adopted by Google and YouTube to characterize those behind the flood of consumer-generated content and constant connectivity. They estimate that by 2020 80% of the population will be a part of this category, so its certainly a group of people we wanted our clients to pay attention to.

Approach

To capture the youth and spirit of my subject matter, I chose an illustration style that resembled comic book characters as well as a bright and youthful color palette. The message I wanted to convey to brands was that the opportunity to color in their fans and speak to them is right before them if they choose to take it.