Starting as a paper planner, the Intentional Daily App was built to show us that throughout our busy lives, we should stop to recognize what makes us truly happy. Rather than pushing people to "get shit done" the planner and the app were created to build self-awareness, to teach reflection and remind us to do things that bring us joy. A blend of a planner and a journal, the app allows users to:

• Add tasks • Create personal goals • Set daily intentions • Prioritize • Set happiness reminders

Notifications are sent to tell users to to do their favorite things, reflect and live life on purpose.

I wanted to create a place where owners can find trustworthy care for their pets,  whether it be for daily walks, training, or a weeklong stay. Owners can narrow their search by type, date, and exact location. Pet professionals will find the app easy to use and a reliable source to find work. On Barkspot, they can manage their bookings, chat with owners, and even share photos of their experiences so owners know their pups are being cared for by the best.

Omaze increased the number of campaigns offered by 5 times in 2017. I realized it was time to reimagine the way our users search and discover campaigns on our site, allowing them to filter, sort and navigate with through once-in-a-lifetime celebrity experiences with ease.

The primary design tasks for this project were:

• Rethinking top navigation for primary pages by taking it out of the menu and allowing users to scroll horizontally beneath the hero image.

• Designing the search, filter and sort functions that weren't previously available, by categorizing all content and campaigns.

• Reimagining the cart functionality by allowing users to add multiple items from different categories (both experience and merchandise together).

• Gathering our award-winning videos and content on one page for users to easily find and share.

Overall, this project was a complete redesign of the product, as it organized all of the content, campaigns, and cart in a new manner.

After connecting over the phone with 50 of our users, watching 30 videos of them use our product and going through thousands of answers on surveys sent out, we came out the other side with the answer to our question: Who is our user?

Digging deep into their inner motivation for the use of our product was key. Not only did we learn their thoughts on Omaze, but also about their connection as fans, as content consumers and their charitable giving habits. After months of research and analysis, we narrowed it down and distilled our findings into three key character personas that embody the Omaze user.

Check out the full Omaze experience here!